New Forevermark CEO announced!
De
Beers names Nancy Liu!
De
Beers Group announced that Nancy Liu will become the new Forevermark CEO,
stepping up from her current role as COO and taking over the day to day responsibility
for the leading diamond brand.
Stephen
Lussier, Executive Vice-President of Consumer & Brands for De Beers Group,
will continue to oversee the strategic role Forevermark plays within the
Group’s brand portfolio as Forevermark Chairman. However, by stepping away from
the day to day accountability for Forevermark, Stephen will be able to increase
his focus on shaping De Beers Group’s strategy at the consumer level.
Stephen
Lussier said: “This is a moment of great opportunity for diamonds. As symbols
of nature, uniqueness and positive social impact, they have huge potential to
inspire consumers of all ages, and with a new CEO at the helm for Forevermark I
will be able to spend more time ensuring we build even stronger consumer
connections with these miracles of nature across all our activities.
“Fortunately,
we have an outstanding candidate to take over as CEO of Forevermark. As the
brand sees rapid growth in Asia, Nancy’s exceptional expertise and knowledge of
the region provide us with excellent continuity as Forevermark goes from
strength to strength.”
Nancy
Liu said: “At Forevermark we’ve come a very long way in a very short space of
time, yet we believe the future will be even more exciting. The brand has taken
a number of bold steps in recent years, and the positive consumer response to
these show that there’s a real resonance with our approach. As we continue to
develop consumer concepts, campaigns, products and designs, Forevermark will
play a vital role in the diamond ecosystem for diamantaires, designers,
jewellers and consumers, and I’m delighted I’ll be leading the business as it
writes its next chapter.”
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