Zipping the world
Zyp
Collection world premiere
held
at Baselworld 2019
The
latest jewellery line from Tirisi Moda is based on an old closure technique and
sparks enthusiasm among modern women all over the world!
The
zipper was first developed around 1851, but it took another sixty years for it
to become the trailblazing invention in clothing that it is today. Now, a
century later, the Dutch high-end fashion jewellery brand Tirisi Moda, which
was founded in 2010, is welcoming the zipper to the fashion world of jewellery.
Tirisi
Moda Zipper Necklace the Zyp Collection, a truly unique and innovative new
series celebrating its world premiere at Baselworld 2019, is based on the
familiar movement of a zipper. The absolute highlight of this sophisticated
collection is the necklace, which moves up and down like an actual zipper.
The
detailed, rounded finishing adds an additionally feminine and glamorous spark
to this appealing look. Where did the idea for this playful and dynamic
collection come from? “Entrepreneurial women know what it feels like to zip
through life: New York, Paris-Milan. But while we zip from one place to
another, staying in touch with our feminine side and remaining fashionable is
key,” explains CEO and Head of Design Natascha Rotstein-Zuchouwski.
This
stylish businesswoman, who adores fashion, had already developed the creative
concept for the Zyp Collection several years ago while zipping around the
world, but its technical implementation turned out to be quite challenging.
“Developing the Zyp in such a way that it would fit into the jewellery universe
and function like a piece of premium jewellery was a major hurdle”
Rotstein-Zuchouwski recalls. Nevertheless, after three years of research, the
brand finally found a way to strike the right balance between usability,
aesthetics and quality standards.
Alongside
the elegant yet powerful necklace, the innovative Zyp Collection also offers a
full range of rings, bracelets, necklaces and earrings. The young, fashion-forward
Tirisi Moda brand and its diverse jewellery for everyday wear are admired by
international fashionistas and modern jewellery lovers alike. No wonder: this
brand is trying to break through the conventional ideas that prevail in the
jewellery industry.
Rather
than bringing out one new collection each year, Tirisi launches new products at
least three times annually. Fair and accessible prices are another attractive
feature. “This allows us to offer impressive value for money and make the luxurious
joy of owning high-end jewellery available to a larger number of independent
women,” says Lorian Rotstein, who is responsible for marketing.
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